The Vocabulary of Design according to Paul Rand

http://www.youtube.com/results?search_query=paul+rand&search_type=&aq=f


The Keywords and Key phrases of Design:

1. The synthesis of form and content

ORDER
UNITY
VARIETY
CONTRAST
SYMMETRY
ASYMMETRY
RHYTHM
HARMONY
DISSONANCE
RHYME
INTERVAL
REGULARITY
COHERENCE
TENSION
BALANCE
PROPORTION
SCALE
WEIGHT
TEXTURE
LINE
MASS
SPACE
STATE
LIGHT
SHADE
COLOR

Don't try to be original, just try to be good. -- Paul Rand